P1656 - Mobile online gaming - from Tetris towards ubiquity?
D1 and D2 - Findings, conclusions and recommendations
Issue date: June 2007
Confidentiality: Eurescom Study Programme Confidential
Format: 1 volume, 82 pages
Abstract: Mobile online gaming is quickly emerging into a significant segment of the mobile services market. However, successful multi-player games require a common platform for managing all aspects of online mobile games. Such aspects include content aggregation interfaces, load balancing in hosting the games, billing and authentication interfaces, user and asset management, community communication functions, and multi-network protocol support. To take advantage of their positions and to support mobile multiplayer games telcos should support or integrate advanced multiplayer gaming service platforms.
Knowledge of the mobile game capabilities is limited among many mobile users. For many mobile phone users, who are not yet gamers, the mobile games are perceived to be expensive, complex and difficult to download. To overcome this hurdle telcos should make bundles suitable to gamers that might include bundles of data transfers and game cost. A reasonable pricing of games is essential for the success of a mobile multiplayer game. Thus, it will be important to make use of business models that support advertising generated revenues, both branded games and ads embedded in games.